Strategic IP for a transforming automotive sector
In the middle of an automotive revolution, you need IP experts who cover disruptive technology, such as connectivity, autonomous driving, and e-mobility as well as traditional technology, such as powertrain, electronics, and chassis. Barker Brettell’s clients benefit from our market leading expertise and knowledge of industry practices, putting them in the best possible position to exploit opportunities and navigate issues when time and resources are limited.
For automotive suppliers and OEMs, speed of delivery and reliability are critical to meet the demands of the supply chain and the customer, which often includes significant pressure to come up with, and disclose, innovative ideas and solutions for both products and processes. Yet these are powerful assets which need careful protection and potentially strategic exploitation to realise commercial advantages for business and, ultimately, make money.
Protecting automotive IP can also present challenges with respect to IP ownership and freedom-to-operate. The automotive supply chain is multi-tiered and collaborative, which can lead to complex ownership issues, and the huge number of IP rights within the automotive industry can lead to a lack of clarity over the risk of potential infringement action.
Our automotive team understands these demands and challenges, working with traditional automotive players, new entrants, and future disruptors, to protect IP in this fast-paced and highly pressurised environment.
Barker Brettell understands that engineers are a huge asset to any automotive business. Because our team consists of trained engineers, software experts and scientists, we speak your language. We can ensure businesses benefit from our in-depth mechanical, electrical and software expertise.
When it comes to your innovation, we understand the science behind it. When collaborating with other parties, we will protect your IP interests, and help manage any potential risk of infringement action. Additionally, our experience in the aftermarket protecting a vast range of products – from wheels to tyre assembly machines – adds huge value. While our brand experts have vast experience in trade mark protection for both OEMs and suppliers. Our extensive network of overseas contacts enables us to offer a truly worldwide service.
Our patent, trade mark, design and copyright experts provide a joined-up, seamless, service to clients seeking practical advice on all their IP issues.
For more information, please contact Andy Tranter.
