Louis is a highly experienced trade mark attorney and partner, advising clients across the full spectrum of trade mark services, including the availability and adoption of new trade marks, attending to the registration of marks both nationally and internationally, and assisting with the enforcement of registered and unregistered rights. He is an experienced negotiator, securing the best settlements for his clients and a specialist in Customs Applications for Action.

Louis advises a broad range of clients and has particular experience in the automotive industry, where he advised London EV Company on the protection of rights relating to its electric vehicles. He also has wide experience in the Food & Drinks industry.


  • Successfully appealing an EUIPO decision to reject an application for a greetings cards client because the mark was considered contrary to “accepted principles of morality.” This is now a key decision on this point of law and quoted in legal textbooks
  • Winning the work of one FTSE 100 company when the company secretary and head of legal of an existing FTSE 100 client moved to the new business, reflecting the relationship and level of trust that had been established. Settling a dispute which led to a tobacco company abandoning its plans to adopt a trade mark that was identical to the name of a client’s range of natural soft drinks
  • Settling a trade mark dispute between a toy manufacturer client and a large high street supermarket. This relied heavily on evidence of use collated in support of a claim to unregistered, Common Law, rights and resulted in the supermarket withdrawing its conflicting trade mark applications, and a range of products. The evidence also helped the client secure a registration of its own trade mark
  • As a trainee, in my first week in the profession, spotting a leaping cat design on a jumper in Kookai, which led to action from Puma and the removal of the items from sale. An early introduction to the power of trade mark protection


Legal 500 2016 describes Louis as “talented” and identifies him as a ‘leading individual’