Many of us may be very proud of our cars; maybe we even think they are beautiful. But would anyone…

Can we really say that, in today’s global economy, the size of an automotive brand is no longer important? Should…

This article was originally published in the January 2019 edition of CITMA Review. Mitsubishi Shoji Kaisha Ltd (Mitsubishi) holds a…

The more successful the brand, the more likely the products will be targeted by counterfeiters and the automotive industry is…

Whether you know it as CASE or ACES[i], the impact of those four letters on the automotive sector looks set…

Forget trawling through clandestine photos of heavily camouflaged prototype vehicles to get a first look at ‘the next big thing’…

If you type the word ‘car’ into a well-known internet search engine, it will describe ‘a road vehicle, typically with…

As it becomes ever less deniable that humans are naturally sloth-like** in their laziness (see here, here, and here), it…

The differential, in various forms, has been around for thousands of years. Considered by some to have been first employed…

It’s the debate that still rumbles on in the industry: was Formula One’s first rebrand in 23 years really necessary?…

It’s always been a grey area of the law, and no more so than in the car industry: when can…

What is IP? IP can be a trade mark (which is the legal name for your brand), a design (which…