The United States Patent and Trade Mark Office (USPTO) has recently granted a trade mark for the scent of Play-Doh….

As somebody who ensures brands are legally protected for a living, my position is obviously going to be that companies…

Protectable ‘innovative’ product designs versus generic ‘innovative’ product designs – a product development warning. What is innovation? According to Gary…

It’s the debate that still rumbles on in the industry: was Formula One’s first rebrand in 23 years really necessary?…

Branding, and the values it represents, is at the core of all businesses, so it is understandable that companies will…

As I previously reported, there is plenty of innovation in the soft drinks industry; some of this stems from the…

Changes to the law on groundless threats of infringement of Intellectual Property (IP) rights in the UK come into force…

It’s always been a grey area of the law, and no more so than in the car industry: when can…

There’s a veggie-driven revolution going on in the food industry right now. Led by customer demand for meat alternatives (the…

What is IP? IP can be a trade mark (which is the legal name for your brand), a design (which…

Trading under your name is an appealing idea, especially in the fashion world where designers frequently use their own names…

Carrie Johnson, patent attorney and partner continues Barker Brettell’s series on design protection by looking into how designs and trade…