Purchasing habits across the Western world are evolving, and one of the major drivers of changing Fast-Moving Consumer Goods (FMCG)…
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When fashion meets China: navigating IP protection for your fashion brand
In an era where fashion transcends borders, China’s contribution to the fashion industry is undeniable. As China is progressively taking…
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Brand dilution: how to protect your reputation when the competition is using underhand methods
Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…
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Win-win for patent applicants seeking early certainty – high quality, accurate and fast searches now available at low cost as the UK IPO becomes first national patent office to supercharge its searching
The UK Intellectual Property Office (UK IPO) is the first national intellectual property office to upgrade its in-house search facilities…
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Address for Service for Intellectual Property Rights
When the UK left the EU with effect from 1 January 2021, the UK Intellectual Property Office (UK IPO) set…
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Conscious uncomplicating? Is the end to ‘backup’ trade mark filings in China in sight?
Under the current practice of the China National Intellectual Property Administration (CNIPA), the suspension of a trade mark application is…
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The exponential rise in counterfeit goods
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters, and those promoting counterfeit goods, have…
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Under the influence? Protecting your brand on social media platforms
Influencer culture is prevalent across all social media platforms, offering a relatively new and powerful marketing channel for brands. It’s…
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Barker Brettell ready to lead client representation at the UPC after confirmation that English will be a language option
With the Unified Patent Court (UPC) having opened its doors on 1 June 2023, heralding a new era for patent…
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Four steps to take the heat out of a cease-and-desist letter
It’s the correspondence that no one wants to receive: a cease-and-desist letter, informing the recipient that they are infringing Intellectual…
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Use it or lose it: maintaining your trade marks
Once your trade mark is registered, you cannot become complacent and assume that it will remain in force for the…
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The story of two bulls locking horns
If a drink can give you wings, it can also make you land in formal court proceedings over a perceived…
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