As somebody who ensures brands are legally protected for a living, my position is obviously going to be that companies…

Protectable ‘innovative’ product designs versus generic ‘innovative’ product designs – a product development warning. What is innovation? According to Gary…

It’s the debate that still rumbles on in the industry: was Formula One’s first rebrand in 23 years really necessary?…

Branding, and the values it represents, is at the core of all businesses, so it is understandable that companies will…

It’s always been a grey area of the law, and no more so than in the car industry: when can…

There’s a veggie-driven revolution going on in the food industry right now. Led by customer demand for meat alternatives (the…