When did simple or minimal branding become so desirable? Did it start with Coco Chanel’s No.5 perfume bottle in 1924?…

An early adopter of using intellectual property (IP) to protect its innovation, the cosmetics industry has reached a point in…

‘Fake News’ is everywhere, but where’s the discussion around fake cosmetics? Why are consumers happy to buy fake cosmetics? And,…

The cosmetics industry is one of the most lucrative in the world. In the UK alone, it has an estimated…

The United States Patent and Trade Mark Office (USPTO) has recently granted a trade mark for the scent of Play-Doh….