The perception of ‘chemicals’ in consumer care products has dramatically changed in recent years. The term is increasingly being associated…
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Top five cosmetic trends shaping IP in 2020
If you’re operating in the cosmetics sector, being in touch with the latest developments – whether they are technological innovations…
Read MoreHow can you protect nothing? No brand IP.
When did simple or minimal branding become so desirable? Did it start with Coco Chanel’s No.5 perfume bottle in 1924?…
Read MoreSifting through the layers – exploring FTO rights in the cosmetics industry
An early adopter of using intellectual property (IP) to protect its innovation, the cosmetics industry has reached a point in…
Read MoreFake Cosmetics = Fake News? Unfortunately not.
‘Fake News’ is everywhere, but where’s the discussion around fake cosmetics? Why are consumers happy to buy fake cosmetics? And,…
Read MoreSearch, protect and fortify…the cleanse, exfoliate and moisturise of IP
The cosmetics industry is one of the most lucrative in the world. In the UK alone, it has an estimated…
Read MoreKicking up a stink: trade marking a smell
The United States Patent and Trade Mark Office (USPTO) has recently granted a trade mark for the scent of Play-Doh….
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