In an era where fashion transcends borders, China’s contribution to the fashion industry is undeniable. As China is progressively taking…

Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…

In yet another David and Goliath dispute, serial licensor easyGroup has launched legal action in the UK High Court against…

In today’s globalised world, counterfeit pharmaceuticals have emerged as a silent epidemic, endangering the health and lives of millions. The…

When the UK left the EU with effect from 1 January 2021, the UK Intellectual Property Office (UK IPO) set…

Under the current practice of the China National Intellectual Property Administration (CNIPA), the suspension of a trade mark application is…

With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters, and those promoting counterfeit goods, have…

Influencer culture is prevalent across all social media platforms, offering a relatively new and powerful marketing channel for brands. It’s…

It’s the correspondence that no one wants to receive: a cease-and-desist letter, informing the recipient that they are infringing Intellectual…

Once your trade mark is registered, you cannot become complacent and assume that it will remain in force for the…

If a drink can give you wings, it can also make you land in formal court proceedings over a perceived…

A resignation letter has been submitted. The Director, who joined the business in its infancy and has been part of…