Brand Strategy

After a rocky start with several silicon valley busts, it is safe to say that Electric Vehicles (EVs) are here…

The food and drink industry is constantly evolving, with new trends emerging every year. From plant-based meats and dairy alternatives,…

The worldwide search for clean energy solutions has never been so important. We are confined by our dependence on fossil…

With the scope of patentability narrowing by the day, the Intellectual Property (IP) protection companies afford their batteries will soon…

Germany has today ratified the UPC Agreement meaning the go-live date for the Unitary Patent (UP) and the Unified Patent Court…

Intellectual Property (IP) always seems to pique media attention. In 2022, brands such as Red Bull and Zara hit the headlines…

Background The UK IPO’s approach in handling communications arising out of third-party actions filed against UK trade mark and design…

The current go-live date for the Unitary Patent (UP) and the Unified Patent Court (UPC) is 1 June 2023. For…

Food allergies are on the rise around the world. A study in the BMJ found that hospital admissions due to…

Climate change is already having an observable impact on food security through increasing temperatures, changing precipitation patterns, and greater frequency…

Skinimalism: the term coined to describe a growing trend where consumers choose to adopt a pared down, simple routine which…

Even in tough trading times, which many are currently experiencing, retailers still expect a significant increase in spending during the…