As artificial intelligence (AI) chat tools gain popularity, some businesses are using them to craft responses to cease-and-desist letters relating…
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Is interface loyalty the new brand loyalty?
Lessons to be learned from ChatGPT What is interface loyalty? Many of us are familiar with the concept of brand…
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COVIDIOT: Balancing freedom of expression and morality in trade mark law
This article was originally commissioned and published in ECTA Bulletin, March 2025 It is hard to believe that it has…
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Supreme Court sides with High Court not Court of Appeal on Sky v SkyKick trade mark case
Intention to use it or lose it? Trainee trade mark attorney Joe Gargano explains that while Sky and SkyKick settled…
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When is a location a trade mark?
Manchester finds itself in the middle of an intellectual property dispute In the world of higher education, branding and trade…
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For Porsche, there is no substitute
Earlier this year, luxury high-performance automotive manufacturer Porsche was in the spotlight for bringing legal action in the US against…
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My year as a placement student – what’s it really like to work for an Intellectual Property (IP) firm?
At Barker Brettell we acknowledge that sometimes it can be difficult for students to connect studying for a degree and…
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What’s in a name? Well, quite a lot really
Lucy Walker, Chartered Trade Mark Attorney and Partner at intellectual property experts Barker Brettell, agrees that trading under your name…
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The legal tightrope of brand mimicry by discount supermarkets
In the food and drink space, ‘dupes’ refer to alternative (often, lower cost) products that closely mimic well-known food and…
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Reaching for the stars? How merchandising became the film industry’s golden ticket
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make…
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Do you have a valid Address for Service (AFS) against your UK trade marks?
As a result of ongoing discussions with the Chartered Institute of Trade Mark Attorneys (CITMA) on the subject of Address…
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Shake, shake, shake: Taylor Swift’s masterclass in rebranding
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she’s also a storyteller, marketer, branding and rebranding…
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