It’s a bold statement, but according to Statista, the global sports sponsorship market was estimated to be worth over US$97…
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Has Steamboat Willie run out of steam?
As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the…
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A Board of Appeal decision that makes fashion sense
Position trade mark registrations protect signs in the specific way that they appear on goods. A common example of such…
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Unlocking future opportunities: Barker Brettell Sweden AB welcomes key hires and expands into new premises
Barker Brettell, the Intellectual Property (IP) firm, has had an exciting year of growth in Sweden during 2023. The business…
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When fashion meets China: navigating IP protection for your fashion brand
In an era where fashion transcends borders, China’s contribution to the fashion industry is undeniable. As China is progressively taking…
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Brand dilution: how to protect your reputation when the competition is using underhand methods
Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…
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Easy does it? Resolving trade mark infringement
In yet another David and Goliath dispute, serial licensor easyGroup has launched legal action in the UK High Court against…
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The silent epidemic: unmasking the dangers of counterfeit pharmaceuticals
In today’s globalised world, counterfeit pharmaceuticals have emerged as a silent epidemic, endangering the health and lives of millions. The…
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Address for Service for Intellectual Property Rights
When the UK left the EU with effect from 1 January 2021, the UK Intellectual Property Office (UK IPO) set…
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Conscious uncomplicating? Is the end to ‘backup’ trade mark filings in China in sight?
Under the current practice of the China National Intellectual Property Administration (CNIPA), the suspension of a trade mark application is…
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The exponential rise in counterfeit goods
With an estimated 4.48 billion social media users worldwide, it is unsurprising that counterfeiters, and those promoting counterfeit goods, have…
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Under the influence? Protecting your brand on social media platforms
Influencer culture is prevalent across all social media platforms, offering a relatively new and powerful marketing channel for brands. It’s…
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