This article was originally commissioned and published in ECTA Bulletin, March 2025 It is hard to believe that it has…
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Supreme Court sides with High Court not Court of Appeal on Sky v SkyKick trade mark case
Intention to use it or lose it? Trainee trade mark attorney Joe Gargano explains that while Sky and SkyKick settled…
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Reaching for the stars? How merchandising became the film industry’s golden ticket
In a galaxy far, far, away… in a land also known as Hollywood, George Lucas had a vision: to make…
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Shake, shake, shake: Taylor Swift’s masterclass in rebranding
Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she’s also a storyteller, marketer, branding and rebranding…
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Data, data, everywhere – so how can you protect it?
Data is a big deal, and will continue to be so. There is a huge exponential growth in the production…
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