As material optimisation is sought to improve peak battery performance, innovation within battery technology is vital. Such innovation is driven…

Taylor Swift is not only a singer, songwriter, and GRAMMY Award-winning artist; she’s also a storyteller, marketer, branding and rebranding…

Quantum computing (QC) is a rapidly growing technology which leverages the laws of quantum mechanics to solve problems that are…

Net-zero targets; emission goals; minimising carbon footprint: these buzzwords are part and parcel of modern society’s narrative. Everyone is talking…

Beat the renewal fees hike on European Patents Application Hundreds of dollars to be saved on third and fourth year…

It may come as a surprise to some that, despite attracting attention in action against climate change, according to the…

It’s a bold statement, but according to Statista, the global sports sponsorship market was estimated to be worth over US$97…

As the clock struck midnight and 2023 came to a close, so too did the copyright protection afforded to the…

Position trade mark registrations protect signs in the specific way that they appear on goods. A common example of such…

The High Court has recently issued a significant decision which could make it easier to patent AI inventions at the…

Purchasing habits across the Western world are evolving, and one of the major drivers of changing Fast-Moving Consumer Goods (FMCG)…

In an era where fashion transcends borders, China’s contribution to the fashion industry is undeniable. As China is progressively taking…