In the food and drink space, ‘dupes’ refer to alternative (often, lower cost) products that closely mimic well-known food and…
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In the food and drink space, ‘dupes’ refer to alternative (often, lower cost) products that closely mimic well-known food and…
Read MorePurchasing habits across the Western world are evolving, and one of the major drivers of changing Fast-Moving Consumer Goods (FMCG)…
Read MorePositive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…
Read MoreThe disappearance of blue Smarties® was a hammer blow that echoed through the mid-noughties. Nestlé®, reacting to fears that artificial…
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