#FoodManufacturing

In the food and drink space, ‘dupes’ refer to alternative (often, lower cost) products that closely mimic well-known food and…

Purchasing habits across the Western world are evolving, and one of the major drivers of changing Fast-Moving Consumer Goods (FMCG)…

Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…

The disappearance of blue Smarties® was a hammer blow that echoed through the mid-noughties. Nestlé®, reacting to fears that artificial…