Purchasing habits across the Western world are evolving, and one of the major drivers of changing Fast-Moving Consumer Goods (FMCG)…Read More
Brand dilution: how to protect your reputation when the competition is using underhand methods
Positive brand reputation is a hard-won process: it generates customer loyalty and ultimately impacts a company’s success. It is no…Read More
Blue dye thinking?
The disappearance of blue Smarties® was a hammer blow that echoed through the mid-noughties. Nestlé®, reacting to fears that artificial…Read More