Tag: brands

The Coronavirus pandemic and Brexit may have caused an, albeit temporary, double whammy of business uncertainty, but important commercial opportunities…

All momentous historical events have had an impact on the way society lives and works. From a branding perspective, the…

As somebody who ensures brands are legally protected for a living, my position is obviously going to be that companies…

It’s the debate that still rumbles on in the industry: was Formula One’s first rebrand in 23 years really necessary?…

Branding, and the values it represents, is at the core of all businesses, so it is understandable that companies will…