It’s a bold statement, but according to Statista, the global sports sponsorship market was estimated to be worth over US$97…Read More
Under the influence? Protecting your brand on social media platforms
Influencer culture is prevalent across all social media platforms, offering a relatively new and powerful marketing channel for brands. It’s…Read More
As skinimalism grows in popularity, what does this mean for your brand?
Skinimalism: the term coined to describe a growing trend where consumers choose to adopt a pared down, simple routine which…Read More
Does EV signal the demise of automotive brands?
“People can have the Model T in any colour, so long as it’s black,” Henry Ford famously said when he…Read More
Don’t know where to start but want to protect your business? Let us guide you through the basics…
Are you under the impression that the path to securing Intellectual Property (IP) protection for your business appears to be…Read More
When 2020 serves a curveball: five emerging trends set to redefine the food & drink industry
Fiercely competitive during the best of times, the food and drink sector is well-versed in meeting short deadlines and managing…Read More
Top five cosmetic trends shaping IP in 2020
If you’re operating in the cosmetics sector, being in touch with the latest developments – whether they are technological innovations…Read More