branding

Manchester finds itself in the middle of an intellectual property dispute In the world of higher education, branding and trade…

Earlier this year, luxury high-performance automotive manufacturer Porsche was in the spotlight for bringing legal action in the US against…

Lucy Walker, Chartered Trade Mark Attorney and Partner at intellectual property experts Barker Brettell, agrees that trading under your name…

It’s a bold statement, but according to Statista, the global sports sponsorship market was estimated to be worth over US$97…

Influencer culture is prevalent across all social media platforms, offering a relatively new and powerful marketing channel for brands. It’s…

Skinimalism: the term coined to describe a growing trend where consumers choose to adopt a pared down, simple routine which…

“People can have the Model T in any colour, so long as it’s black,” Henry Ford famously said when he…

Are you under the impression that the path to securing Intellectual Property (IP) protection for your business appears to be…

Fiercely competitive during the best of times, the food and drink sector is well-versed in meeting short deadlines and managing…

If you’re operating in the cosmetics sector, being in touch with the latest developments – whether they are technological innovations…