There are many innovations in the cosmetic sector that can be the subject of patent applications and these may be…
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As skinimalism grows in popularity, what does this mean for your brand?
Skinimalism: the term coined to describe a growing trend where consumers choose to adopt a pared down, simple routine which…
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Has your IP protection got the memo? Eco-friendly cosmetics will be the new normal
An estimated 120 billion items of packaging are produced globally every year by the beauty industry, with only a fraction…
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Retaining brand values behind closed doors
As the coronavirus tsunami crashed through the economy, wiping an estimated £1.7bn off the UK cosmetics and toiletries industry in…
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