There are many innovations in the cosmetic sector that can be the subject of patent applications and these may be…Read More
As skinimalism grows in popularity, what does this mean for your brand?
Skinimalism: the term coined to describe a growing trend where consumers choose to adopt a pared down, simple routine which…Read More
Has your IP protection got the memo? Eco-friendly cosmetics will be the new normal
An estimated 120 billion items of packaging are produced globally every year by the beauty industry, with only a fraction…Read More
Retaining brand values behind closed doors
As the coronavirus tsunami crashed through the economy, wiping an estimated £1.7bn off the UK cosmetics and toiletries industry in…Read More