• Advised on and contributed to the adoption of a global IP strategy programme for Britvic Soft Drinks plc
  • Working with and leading Barker Brettell’s team of gifted attorneys to devise and implement both a grass roots enforcement programme and a registration strategy for potentially challenging 3D trade marks for a British multinational automotive company, both of which were picked up and adopted as best practice across international territories
  • Successfully altering an EU examiner’s opinion 180° in an eleventh hour telephone discussion relating to a trade mark icon, therefore managing to transform an impending disaster into a roaring success. The copy of the registration certificate is still on the wall

“I have found Tracy and her team invaluable in offering support and advice when negotiating with some very difficult clients and contracts and, through their common sense and commercial take on matters, have managed to resolve some quite tricky situations.”

Katy Clarke, Client Director, Conran and Partners.