• Working with Aga Rangemaster to gather evidence from the 1920s to register the iconic 3D shape of the AGA cooker. As we have acted for the business and its predecessors in title for over 50 years we have maintained a substantial archive of materials and annual reports. In addition to this resource and independent research and investigations, we worked closely with many individuals across the business, visiting various sites, interviewing a cross section of employees and interrogating company archives. The Hearing Officer commented that it was one of the best and most comprehensive sets of evidence she had ever examined
  • Advising Warwick University on both UK brand protection in the UK and overseas prior to the launch of a new University Alliance in Australia and a physical presence in the US. This involved providing the Legal and Marketing & Communications teams with strategic advice on how they should progress and, once agreed, managing unexpected issues whilst keeping the process to budget
  • Working with Wolverhampton Wanderers FC to identify and develop a strategy to protect its core trade marks internationally following acquisition of the club by the Chinese investment company Fosun International
  • Advising many large businesses with a corporate identity and many disparate brands on how to achieve the correct balance between the reassurance and recognition of a local name against the security of an international brand

“Providing strong leadership to what is one of the country’s largest trademark teams, Lait has holistic branding expertise and manoeuvres deftly across the trademark spectrum. She is a thought leader on branding in the university sector.

A top QC describes Sarah Lait and her fellow partners Catherine Wiseman and Tracy Arch as “sensible, to-the-point advisers who know exactly what they are talking about – and who can be pretty hard-nosed when circumstances require”.

WTR 1000 – The World’s Leading Trademark Professionals 2017