Jill Matchett

Trade Mark Attorney, qualified 1990; Associate since 2008
CITMA, EUIPO Representative
B.Com (Hons)
Telephone : +44 (0)121 456 0017

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absolutely marvellous, very helpful and very proactive

Highlights:

Successful registration of a major mark for a leading equipment rental company at UK IPO on evidence of acquired distinctiveness
China: successful conduct of “bad faith” oppositions for UK brand against locally filed third party applications for three of their marks
Acquisition under threat of revocation proceedings of brands from a third party competitor in order to facilitate a drinks product launch
Negotiation of world-wide agreement for established client in settlement of multi–jurisdictional trade mark oppositions

“Absolutely marvellous, very helpful and very proactive. Jill makes a big effort to understand the business. ”

David Merriman – Time Products ( owners of ACCURIST and SEKONDA watch brands )

How would you describe your approach to work? I would say both “thorough and pragmatic”. In order to achieve the best results in Trade Marks it’s necessary to look at both the big picture and small picture at the same time. How do you problem solve? By always trying to factor in how the other party is likely to view the matter – which doesn’t always work but often will result in a quicker resolution for the client. What’s the key to being a great attorney? Giving sound advice and successful work at a fair price. What’s the best bit of advice you’ve had? My first boss practiced a mantra that has stuck with me: If you’re unsure, you should think ‘what would be the sensible option?’ and take that course of action. What’s the key to a great trade mark? Planning and protection. If you could work in another country, which would it be? Spain. What’s the best business book you have read? Jo Malone: My Story. It was fascinating to see how she built a business and a brand before selling it to a large corporation, and seeing how she dealt with the legal issues of selling her personal name. How has the IP industry changed during your career? Fundamentally many of the basics are the same – although the opportunities and challenges for brand creators and owners have expanded so much. How do you feel about networking? I think that networking should be second nature when you work as a trade mark attorney as just by doing your job you are coming into daily contact with people in different roles, from different disciplines and different businesses. It is the best bit of the job.

Jill Matchett

Highlights:

News

Savvy food companies beef up their IP protection for vegan products

IP: Now it’s personal

Cheers to beers

Case Studies

Brand clearance in the face of prior rights